Green Marketing Workshop to be Presented by NEWIEE July 23
Expert panelists to address green marketing in challenging times and how to promote credibly and affordably.
Boston, MA, July 14, 2009 - Generating trust and other marketing issues and best practices specific to green companies will be addressed at a workshop presented by the New England Women in Energy and the Environment (NEWIEE). NEWIEE is a dynamic new organization focused on uniting women to create awareness about and advance solutions for two of the most important issues of our time – energy and the environment.
The event will take place on Thursday, July 23rd from 5-7 PM at Marketing Drive, LLC, 116 Huntington Ave., Boston.
A group of green marketing experts from the region will lead the workshop. These women have worked with and for leading companies and organizations such as Energy Star, IBM, Alteris Renewables, New England Clean Energy Council and EMC Corporation.
The presenters will offer tips for promoting companies credibly and affordably in a down economy and as part of a nascent industry lacking standardization for many products. They will also cover basic marketing principles as well as paid and earned media tactics including exploiting social media.
“NEWIEE was formed to bring together women in the energy and environmentfields. It provides informal forums for those involved to share knowledge and expertise, and to help educate others about the field,” explained Judy Chang, executive director of NEWIEE. “Green marketing is becoming more and more relevant to new and established companies. The event will provide an opportunity for us to hear from some expert marketers in the New England area.”
Workshop presenters are:
- Pamela Ardizzone, principal, Green Machine PR
- Laura Bartsch, principal, Millville Partners
- Cynthia Curtis, former executive vice president, Utimaco Safeware and owner of the first LEED certified house in Wellesley, MA
- Helen Fairman, principal, Millville Partners
- Cindy Jolicoeur, vice president, Marketing Drive
- Jo Lee, principal, Green Machine PR
- Beth Zonis, principal and founder, Eco Marketing LLC
To RSVP to this event, please email Donna Keith at donna.keith@marketingdrive.com, or call her at 617.368.6700. There is no cost to attend but seating is limited.
NEWIEE (www.newiee.wordpress.com), the first of its kind organization in the Northeast, was founded in Boston in 2008 by a group of eminently accomplished women in the sector. NEWIEE harnesses the passion, intelligence and leadership experience of New England women to promote and encourage public interest in the energy sectors. Comprised of members across the public and private sectors, as well as various age groups, NEWIEE is also a stimulating forum for networking, sharing of expertise and information and mentoring.